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DIRECTV NOW Early Adopter loyalty reward

Mike Litherland -

DIRECTV NOW appreciates you!

All active subscribers as of March 8, 2017, will receive a ‘thank you’ for being an early adopter and taking  this unprecedented journey with us. Qualifying customers have been notified via email.

Note: DIRECTV NOW accounts in pending cancellation status as of March 8, 2017 are not eligible.

Details on the loyalty offers are included below. If you’re wondering which one’s for you, please refer to your email.  

I received a $5 per month credit:

Important information:

  • We have added a $5 per month credit to your account for the next six months of service.
  • You must remain an active customer to continue receiving the credit.
  • The credit cannot be applied to past or prepaid service.

I received an HBO loyalty offer:

We'll take care of adding HBO to your account -- you decide what to watch and when to watch it.

If you remove HBO at any time it can only be added back at regular pricing.

Important information:

  • We’ve added HBO programming to your account for one year.
  • To zero rate the charge for HBO, we added a monthly discount. You will see $0 HBO line item in your Payment History.
  • This discount is effective through March 7, 2018, at which time HBO and the discount will be removed from your account.
  • If you choose to continue HBO programming, please see Account Upgrades.
  • You must keep your “Go Big” or “Gotta Have It” DIRECTV NOW package to keep your HBO discount.

Since you're already enjoying HBO:

  • We've added the monthly discount in order to zero rate the monthly HBO charge. You will see $0 HBO line item in your Payment History.
  • This discount is effective through March 7, 2018, at which time the discount will drop and the monthly HBO programming charge resumes.
  • You must keep your “Go Big” or “Gotta Have It” DIRECTV NOW package to keep your HBO discount.

If you subscribed to HBO during the prepayment window, we'll add the monthly discount at the end of the prepayment period. Your discount is effective for exactly one year, at which time the discount will automatically drop and the monthly HBO programming charge resumes. You must keep your “Go Big” or “Gotta Have It” DIRECTV NOW package to keep your HBO discount.

Note: Your online User Account may temporarily display incorrect charges (up to $215) for your next billing cycle. This is an online display error only and has no billing impacts. Billing charges will display correctly as soon as the system recognizes the promo code, which should be within 7-10 days.

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